What to do with Copycats in Creative Industry ?

There are several artists who have created their virtual presence to showcase their creativity to the world through social networks, blogs, 
personal websites, e-commerce portals etc. They place their complete artworks on these sites in order to promote & generate a demand for them & make some money.

However, we constantly come across artists at various craft markets who have completely blocked themselves from Online Media (even simple product photographs on the market days are banned) to protect their creative ideas from the copycats! But this detrimental for their own growth and product reach! 

"We did some research and found astonishingly about 62% artists around the globe who still fear to go online, due to the fear of CopCats! "

Being an artist myself I can understand the immense stress an artist feels when their art is copied by someone & then its value being diminished. However this doesn't happen every time you add your creativity online.

 "You can never run out of originality, the more you use it; the more you gain it."

 On the other hand we came across some fabulous Creative Artists who are just inhibited by such copycats in the industry. Edith JoChinke from Timeless Treasures just calmly brushes off these copycats by saying;

 “No one can do my products as well as I do. A passionate handmade buyer will always notice the difference! So it doesn't bother me!” 

Or Sam Nord White from Yarra Glen Market,  just changes her Products every time she finds someone else has copied her existing products and opened stall in the same Craft Market!

Usually the imitators lack a lot of originality in their art piece. People, who make business by copying some of the most selling items, don’t have the perseverance and passion to sustain them in long run. Whereas an original artist has more passion and soul in his artwork & this keeps his work authentic. A true artist also keeps on searching for new ways to enhance his traditional creativity, however in the way that people recognize it by his name.

Imitators are always driven by the latest fashions; they keep on copying different objects from different artist & create some sort of mixtures out of it. This doesn't work for true art lovers & they catch the tricks used by the artists immediately. An original aesthetician understands that a significant factor of success lies in sticking at something for the long term. When an original artist works on his art piece, he completes it with a perfect finishing that is gained from several years of practice & experience. This doesn't happen with the copiers, they start the piece with an intention to imitate but they aren't 100% successful in finishing it with the same level of quality.

Make Copycats Irrelevant Now; Make Your Business Exclusive!

 There are several ways through which you can keep your creativity away from these burglars. Go Gung Ho with Social Media Promotion to promote your products globally; don’t restrict yourself to small region and pockets of towns! Brand your products by your signature packaging, quality and personalized touch! Create Collaborations and Market your products through various avenues as discussed in our previous blog posts about “5 tips to sell handmade online”. When your products are promoted by Art Gallery, Art dealers or Online Marketplaces, it’s perceived in different light by the buyer, as it makes your product look elusive and precious.

 Big Brands like Louis Vuitton, Versace, GAP etc. are often uninhibited by some ‘made in xyz’ country labels copycat products being flooded in second class markets. There’s lot to learn from the Big Businesses sometimes!

Stay ahead of your game and beat the copycats by showcasing your products on various Art Galleries & Online handmade stores sooner than later.

We can help you to promote your masterpieces on various channels, do not worry about the ‘How’ & ‘Where’ as we are here to take care of it. You just need to go embrace the change and expand your product exposure! Give justice to the artist in you!