There are several artists who have created their virtual
presence to showcase their creativity to the world through social networks,
blogs,
personal websites, e-commerce portals etc. They place their complete artworks on these sites in order to promote & generate a demand for them & make some money.
personal websites, e-commerce portals etc. They place their complete artworks on these sites in order to promote & generate a demand for them & make some money.
However, we constantly come across artists at various craft
markets who have completely blocked themselves from Online Media (even simple
product photographs on the market days are banned) to protect their creative
ideas from the copycats! But this detrimental for their own growth and product
reach!
"We did some research and found astonishingly about 62% artists around the globe who still fear to go online, due to the fear of CopCats! "Being an artist myself I can understand the immense stress an artist feels when their art is copied by someone & then its value being diminished. However this doesn't happen every time you add your creativity online.
"You can never run out of originality, the more you use it; the more you gain it."On the other hand we came across some fabulous Creative Artists who are just inhibited by such copycats in the industry. Edith JoChinke from Timeless Treasures just calmly brushes off these copycats by saying;
“No
one can do my products as well as I do. A passionate handmade buyer will always
notice the difference! So it doesn't bother me!”
Or Sam Nord White from Yarra Glen Market, just changes her Products every time she finds someone else has copied
her existing products and opened stall in the same Craft Market!
Usually the imitators lack a lot of originality in their art
piece. People, who make business by copying some of the most selling items, don’t
have the perseverance and passion to sustain them in long run. Whereas an
original artist has more passion and soul in his artwork & this keeps his
work authentic. A true artist also keeps on searching for new ways to enhance
his traditional creativity, however in the way that people recognize it by his
name.
Imitators are always driven by the latest fashions; they
keep on copying different objects from different artist & create some sort
of mixtures out of it. This doesn't work for true art lovers & they catch
the tricks used by the artists immediately. An original aesthetician
understands that a significant factor of success lies in sticking at something
for the long term. When an original artist works on his art piece, he completes
it with a perfect finishing that is gained from several years of practice &
experience. This doesn't happen with the copiers, they start the piece with an
intention to imitate but they aren't 100% successful in finishing it with the
same level of quality.
Make Copycats Irrelevant Now; Make Your Business Exclusive!
There are several
ways through which you can keep your creativity away from these burglars. Go
Gung Ho with Social Media Promotion to promote your products globally; don’t
restrict yourself to small region and pockets of towns! Brand your products by
your signature packaging, quality and personalized touch! Create Collaborations
and Market your products through various avenues as discussed in our previous
blog posts about “5 tips to sell handmade online”. When your products are
promoted by Art Gallery,
Art dealers or Online Marketplaces, it’s perceived in different light by the
buyer, as it makes your product look elusive and precious.
Big Brands like Louis
Vuitton, Versace, GAP etc. are often uninhibited by some ‘made in xyz’ country
labels copycat products being flooded in second class markets. There’s lot to
learn from the Big Businesses sometimes!
Stay ahead of your game and beat the copycats by showcasing
your products on various Art
Galleries & Online handmade stores sooner than later.
We can help you to promote your masterpieces on various
channels, do not worry about the ‘How’ & ‘Where’ as we are here to take
care of it. You just need to go embrace the change and expand your product exposure! Give justice to the artist in you!
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